Illustrations

Hudson the Bear and Friends illustration and graphics. For the Spring 2023 season. All hand-drawn on the computer.

Illustration + Graphic Design

Map illustration for Hastings County

graphic design

Hand-drawn and painted using watercolour. Postcard design for Roots Canada Mother’s Day in-store promotion

graphic design

A Tri-Fold Brochure was request for Bravado Designs to have the tools to educate their customers. There was a lot of information to cover so I wanted to keep the design simple and on brand.

apparel graphic

Roots Canada was and is always looking for new ways to showcase what they believe in: Nature. I ripped, destroyed and tore different types of imagery to make up a nature inspired collage graphic.

Water-based inks

Brand Identity

Made something out of nothing. Great Northern is a private label at Gertex Hosiery Inc. When I was appointed Creative Manager at Gertex and Brand Manager of Great Northern I took the brand to the next level; starting with a Brand Identity. This gave the brand the voice it needed for a company wide understanding.

graphic design

Bravado Designs Spring 2019 Catalogue showcasing some of their award winning nursing bras. 24 page booklet with extensive information, multi-country size charts and beautiful imagery. I kept the catalogue simple and airy, staying within Bravado’s brand.

packaging design, branding

Roots Canada package design for the Cabin Collection boot socks. Printed on uncoated kraft paper to stay true to the collection and brand.

marketing assets

I created some fun, eye-catching graphics for Bravado Designs to use to let their customers know about their incredible products! With each graphic, I kept the overall vibe to speak to their brand as a whole, but gave it a fun refresh!

branding, graphic design, packaging

Brought Beaver Canoe back from the archives with new and improved branding. Keep all the different elements in a tight design to keep the collection cohesive. Designed new art for a heavy garment wash bandana.

branding

Heather and her sister were looking for a brand and marketing materials to showcase their florist business called House of Lupin.

They chosen the name based on their maiden name Leupen, which is Dutch. Their Oma (grandmother) was an incredible gardener and always had lots of blue flowers around her house - lupins are of course flowers, so here they are with House of Lupin.

Because I love to watercolour, I used this to my advantage when creating their logo!

apparel graphic

Roots Canada was and is always looking for new ways to showcase what they believe in: Nature. The graphic is a collection of different images of the animal. The graphic was screen printed using a fine screen to capture the detail of the real life imagery graphic.

Water-based inks

branding, labeling

Roots Canada was always looking to update their garment labeling to match the seasonal tread. This is my take on the Fall 2014 seasonal labeling

Cotten woven labels

creative manager, brand director, art direction

At Gertex Hosiery I was appointed Creative Manager and Brand Director for one of their in house private labels; Great Northern. I over saw the whole product collection per season by working with our Sourcing, Production and the Design team to create product that were on trend and on brand.

apparel graphic

Roots Canada was and is always looking for new ways to showcase what they believe in: Nature. The graphic is a hand drawn illustration that is print with oasis discharge inks in the inside of the t-shirt. The pop of colour is printed on the right side of the t-shirt. It’s a double sided printed graphic t-shirt!

Oasis Discharge inks

branding

Roots branding hag tags using many different prnting techniques: Matte varnish, spot print, embossed, debossed, coated and uncoated. Also, different materials: Heavy card stock, karft paper, cardboard and many more!

apparel graphic

Roots Canada was and is always looking for new ways to showcase what they believe in: Nature. The graphic is hand painted with a vector graphic overlay.

Water-based inks

apparel graphic

A hand full of textile print that I have created over the years for Lululemon, Roots Canada and Gertex Hosiery Inc. Different graphic techniques were used to create each pattern.

apparel graphic

Roots Canada was and is always looking for new ways to showcase what they believe in: Nature. This graphic was created using photoshop to give it that old vintage poster feel.

Plastisol inks

branding

For Roots Canada I created a collection of patches that were sold separated to customize you own style and some were created to be included on a Roots garment.

Art directed the 2015 Spring campaign photoshoot for Bravado Designs. Worked closely with the Photographer to capture the look and feel that I was trying to portray in the champaign.

graphic design

Here is a collection of design work I did when I was at Lululemon on the Marketing team.

creative manager, brand director, art direction

At Gertex Hosiery I was appointed Creative Manager and Brand Director for one of their in house private labels; Great Northern. I took part in developing Instagram campaigns to help bust sales.

graphic design

Bravado Designs Spring 2017 Look Book showcasing some of their new nursing bras for that season. It was a great way to get their buyers excited for the new season. I kept the booklet simple and airy, staying within Bravado’s brand.

creative manager, brand director, art direction

At Gertex Hosiery I was appointed Creative Manager and Brand Director for one of their in house private labels; Great Northern. As a first time photoshoot for Great Northern, I really wanted to showcase the brand and the vision behind it.

graphic design

With my love for watercolour, I was able to show of this love by painting this beautiful all over pattern for a fashionable spring scarf.

Roots Canada is all about reusable shopping bags and I was asked to create one by using the Heather Cooper Painting. By adding the tag line ‘Green is Gorgeous’ and popular quotes on the sides, it was a big hit among the consumers!